In search of that missing piece…

Most businesses that begin the arduous task of developing a website either for profit or not, always seam to be in search of that elusive piece to complete their online puzzle, and that is SEO.

While developing a website can be a monumental achievement in itself, it is only half the battle. There lie’s before you the mission of now generating the amount and type of exposure for your site. This equates to getting your specific type of traffic by demographic to your site and then converting them into new business.

There are many books available to help with the learning curve of SEO, they all have several common factors. Proper style coding, the amount of content and the amount of links your website has.

It all begins with the type and style of your website code:

Start by analyzing your websites initial code. That is, look at the head of the code. Make sure that it has the proper title, keywords, description, alt tags, meta tags, H tags and content all relevant to one another.

Once your code looks good then comes the next task of making it relevant to your actual page. Search Engines look down on pages that do not express what is in this first part of the code. Once you have completed the task proof it, ensuring every page is different from one another and all relevant to the specific page designed.

Next step is the content:

You may have heard this somewhere, Content is King. Well for the most part, it is true. Content is another crucial piece of the online puzzle of SEO. The reason being, if you create the most amazingly aesthetically eye-pleasing site in the world and it does not express itself accordingly then for what was the purpose of its creation to begin with.

Content written properly can tell your potential customers or clients to take specific action or better still do business with your company. Good copy writing can sell your product or service with a few well placed paragraphs depicting your business. The first step is to research your products/service and either express yourself great or hire a company to express your opinions for you.

Now the more content your website has the more opportunity you have to express yourself to your public. In this part of the puzzle, your next step is to increase your websites visibility and this can be done by giving yourself more places to be viewed. That is the more pages your website speaks about your product/services the better chance you have to reach your target audience.

Create as many possible pages as you can to depict your product/service that reflects your website. This will give your website more of a competitive edge over your competition.

Last piece of the puzzle:

Perhaps you may have visited a site that is at the top of the organic search results. Did you ever notice what they all have in common? They all have numerous amounts of links into their website. This is one of the most crucial components to the SEO puzzle.

There are a number of ways a website owner can achieve a large amount of one-way links flowing into their website, start by analyzing your competition. Yahoo has a tool that allows you to view the links associated with a particular website. (http://siteexplorer.search.yahoo.com) Simply type in the website in question and view the links your competition has in place already. Then go through them and determine if your website can obtain a link back to its self.

You need to focus on a couple of key points when acquiring links and they are quality and inbound. Preferably, one-way links, so they link to you and you do not have to link back. This kind of link is seen more as an endorsement rather than a two-way link, which is seen more as a commercial transaction.

So how do you get one-way quality inbound links?

To be honest, it is a simple process yet will take time and you will want it to take time. Having no links one day and have 2,000 links the next does not look natural to any search engine and could flag your site as a spamming site. Use the four techniques below to drive links to your site slowly. Make sure you do all four techniques, as in this way, you will be building a huge array of links for different sources. Some of these sources will take on a life of their own and you will start to get links automatically.

Technique 1

One of the best ways to get quick inbound links and traffic is to write and submit articles to Article Directory sites. There are many sites, which are set up just to collect content. They allow visitors to copy the content and use it on their own websites.

You will add a resource box at the bottom of each article and it is here that you will be able to add links directly to your site. Normally you can have two links so use one for the home page and one for a product page. Keep them relevant to your business.

There are literally hundreds of article databases on the web where you can submit articles too. There are even tools to do this automatically for you.

Technique 2

Press Releases are a great way of getting inbound one-way links for Newswires and Google News may pick it up. You will not only get inbound links but real traffic directly from the stories you publish.

The best places to start submitting Press Releases is to PRWeb, PRnewswire, PRlog, PR.com, Marketwire, & PRnewswire

Technique 3

Submitting your site to Web Directories, these are a great way of building inbound links. Some charge a fee and some are free. For fee paying links, pay to be listed in the Yahoo! Directory. You can easily find hundreds of directories relevant to your site by searching Google. All the links for Web Directories will link to your home page but still mix up the link text. This works better than anything else works and shows you are building links naturally.

God Bless,

James Martinez

Web Insite, Inc.

www.webinsiteinc.com

Blog Information Profile for webinsiteinc

Using Google Analytics:

Using Google Analytics:

There are a few factors to consider when developing your website’s marketing effectiveness. The first of which is an analytics tool to incorporate into your websites code.

If you are unfamiliar with analytics, Analytics are the methods for analytical analysis for your websites marketing. Google has developed what they call, Google analytics and this platform when incorporated into your websites code allow for many possibilities.

The first is, giving you as a website owner the ability to track your visitors. This is extremely important because when you familiarize yourself with your client’s moves and actions on your website you can find out exactly what’s working and what not, thus allowing for increasing your websites method for attracting new and potential clients.

Google analytics, gives you the ability to track and view your potential customers every move on your site and fine tune it to capitalize on their visits.

Not only does it give you as a website owner the ability to view your visitors, traffic sources and content. You also have the ability to set goals for your website. You can allow for specific tasks such as, Thank you for registering" pages, Receipts, Flight-itinerary confirmations, "Download completed" page etc…

Analytics also generated daily tracking reports and allows you as a website owner or manager to see exactly what is going on with your traffic to your website.

If you are not using analytics as of yet, the process for installing this tool is very easy. Simply create a Google account if you do not have one yet and upon logging into Google simply click on the webmaster tools.

Inside this tool page you will have the option to generate an analytics code to be placed upon your websites code. If you are unfamiliar with how to do this simply contact your web developer or visit www.webinsiteinc.com and we can assist you with incorporating this option into your existing website.

Social Media Networking:

Social Media Networking:

Being a business owner and searching for avenues of online exposure throughout the internet, I’m sure you’ve come to see just how useful and marketable social media outlets can be.

Since the conception of MySpace, other social media outlets such as Facebook, Twitter, Meetup and LinkedIn have made the internet a variable marketers dream or nightmare depending on who you ask. With new applications and outlets being released every week it’ hard to know who to go with and where start.

As an online marketer you must first understand that every social media outlet operates with the same goal in mind, to get you to register and utilize their portal, thus increasing their ability to sell themselves to advertisers and so on. The good news here is that it doesn’t cost you a thing to sign up for an account and get your business on its way to marketing itself online. It may take several minutes signing up for a new account and some outlets such as Facebook cater directly to the business owner but let me tell you it’s worth your time and effort.

The number of people and businesses utilizing social media networks is expect to reach 1 Billion by the year 2012. It’s said 1 out of every 6 people will be using some form of media outlet to network within the next 5 years. This means that if you don’t have an account you’re missing out on the many opportunities for you and your business to gain exposure online and drive traffic to your site.

The idea behind creating an account and maintaining it could seem overwhelming at first. How am I going to run my business and keep up with my networking needs? Who’s going to program this thing? Or I’m not sure how to update and work it? It’s simple really, each outlet has a step by step instruction for getting started. Allocate yourself a few extra minutes a day to stop by your account and make a quick update. Spend a few extra minutes fooling around with your social media outlet and get yourself familiar with what functions it has to offer and how to make it work for you.

Let people know what’s going on in your business world today and you may be surprised to see what a little bit of micro-blogging can achieve for your businesses online exposure.

James Martinez - Web Insite, Inc.

How to get traffic to your site.

While developing a website seems to be more of a straight forward process, getting traffic to it has become some what of a cat and mouse game. A game not very many people in the industry truly understand.

How do you get people or even better yet potential customers to see your site? The answer is optimization. Search Engine Optimization is the most important aspect to any website when pertaining to its searchability.

Search engines find information online and index that information for future reference. So in theory if you make your site informative and relevant it should automatically rank high. The only problem is that everyone else with a website in your industry had the same idea.

So now you’re stuck in the back like everyone else. You have a great product or service and a great website but no one will ever know about you online, unless you decide to improve your websites visibility by using SEO to help market your site.

SEO or Search Engine Optimization works by incorporating a number of aspects of the sites code to work together in a smooth and transitional method.

When a website is indexed or crawled the search engine looks for a number of different variables that intern tells it that your site is better than every other site with similar content or relevancy. If certain criteria are met then your site will automatically be more relevant than the next competitor thus putting your business ahead of the rest.

It is always best to keep your site updated with information that is relative to your industry and to frequently update your website links. This will help with your sites ranking and placement on the organic search engines.

James Martinez
ATX Web-Insite

Finding the Right Website Company.

When searching for the right website design company you should always ask yourself a number of questions to help ensure you get what you’re looking for.

1. Make sure you trust the company you hired to represent your company’s interest in the best possible fashion.

2. Be sure to check previous references and or designs. This will give you a better understanding of their design capabilities.

3. Make sure the company you hire adheres to design and development standards and ethics. The last thing you want is a website that looks exactly like another. Be original.

4. Be leery of any company who request to paid all in advance. If the company or developer believes in his or her work they will only ask for half up front and half upon completion.

5. Make sure the developer or company you hire can complete your site in the timeframe that is discussed.

6. Be sure your developer is using up to date methods and techniques. There are many websites that are still being developed in an old fashion manner. This will help your site to be crawled and indexed by the major search engines.

7. Be leery of any company that claims to give you something for free. Business is business and anyone showing or telling you something to good to be true, probably is telling you something that is too good to be true.

8. Customer service. Make sure your developer of company you hire has some sort of customer service, and at the very least make sure you can stay in contact. Many projects fail or fall through because of lack of communication.

9. Make sure you and your company will own the files of the complete website when the design is completed. Many companies are at the will of their designers if their sites are not fully owned and kept by the company purchasing the website.

10.Make sure the developer of company you hire can perform updates, changes, fixes or alteration with little or no ease. That away you can keep your focus on what it is you’re doing, running your business.

James Martinez - ATX Web Insite

I want my own website: The trinity

Most new websites owners will tell you right away there are certain steps which must take place prior to building your website. This article is for those of you who plan on having your own site someday but are not sure where to begin.

The trinity:

First you must register your domain name. A domain name is also called a URL address, website address or registrar name. I would suggest coming up with a name that is either very close to your business name or very close to where you are planning on doing business. Try to avoid a long name or handle. The last thing someone searching for your website wants to do is type in a difficult word or acronym to find it.

There are a number of locations that provide domain name registration. Here are a few. Domain.com, registrar.com, register.com, mydomain.com etc… Most of these sites will give you a good deal on registering your domain name for a number of years.

Secondly you must obtain a host for your site. A host is a company that stores or holds your website files for the internet to access. There are a number of hosting companies out there. For example Godaddy.com, 1and1.com, bluehost.com, hostmonster.com etc… Be sure when you decide upon your host they don’t get over on you because you’re not sure what you need. I recommend researching what your website needs in order to perform properly then decide which host to go with. This will save you money in the long run.

Third and lastly, you will need to choose someone to design or develop your website. Make sure if you’re having your site custom developed that you choose a development company that can perform exactly what you need. A website is more than just code. It is an extension of your business, and like anything in business should be done correctly and thought through. You shouldn’t have to have your site redesigned if it’s done properly the first time.

ATX Web Insite offers turnkey solutions for your internet need.

Call us today @ 512-803-4122

Website Design & Updating…

There are businesses who own websites on the internet and then there are many businesses who own websites on the internet who have no idea of what it takes to create or update them.

If you are web developer or designer then I’m sure you have dealt with the customer or client who says I need to change this, and this needs to be like that, oh yeah and this needs to go over here, no wait a minute this looks better like that. Yes, you know who I’m talking about. These are the people out there who have no concept of what it means and how long it actually takes to get the code in place for that particular feature to be expressed visually.

Business owner’s who hope to obtain a website understand that website’s are a fact of business and that they need one. What they don’t sometimes understand is that it takes time and effective communication of what exactly they would like their site to look like and how they would like it to function in order for this to happen effectively and efficiently.

Some website’s cost more than others because they have more functionality than other’s do, for example, let’s say you would like your website to be able to capture information via a form that works in real time and updates itself with your businesses server in order to keep track of clients who have scheduled an appointment with your office. A website with a feature like this is going to cost significantly more than a website that is merely a business card online with maybe two or three pages signifying who, what, and where your business is.

The reason for this is the first website not only has to be programmed in a visual way, but they also have to program for functionality which requires a completely different type of programming code than the first part of the design and of course is going to take more time to complete. So there are many considerations which must take place and discussed before the very first keystroke can be made.

All I’m saying is that before you get upset with your developer or designers try and understand what exactly it is that you’re asking of them. Now put yourself in their shoes, and ask yourself how would you deal with a client or customer who has neither patience, nor understanding of your work and is asking the impossible from you. As an owner of a business website it is your responsibility to acquaint yourself with the realistic timeframe and costs associated with what exactly your website will be.


James Martinez
CEO & Founder
WWW.ATXWeb-Insite.com